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Red & Yellow Care

Red & Yellow Care

Red & Yellow Care

Red and Yellow Care are a private healthcare company specialising in diagnosis, treatment, care and advice for older adults. Formed in 2012, the company has a unique approach to care, focusing on the person, not just the condition, offering integrated treatment for a wide range of long-term health conditions.

The project

Originally specialising only in dementia, Red & Yellow Care took the decision in 2015 to broaden their focus to offer specialist services to any older person suffering from a long-term health condition.

 

At this stage it felt the time was right to completely overhaul their digital strategy, taking a UX-led approach and doing everything possible to make a very complex and emotional process as straightforward and pain-free as possible.

We’ve helped Red & Yellow Care completely transform their business. We can help you too.

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Our approach

Our approach with any project like this is to listen – to find out exactly what makes the business tick and gain a deep understanding of their user’s needs. Working closely with the team and looking into data from Google Analytics, we found there was typically a very long gap between a user’s first visit and a user becoming a customer. This led us to craft a site that worked hard to help those struggling with health worries, weaving Red & Yellow’s very unique story into the site and making it easy for users to make contact with a team of experts from the Red & Yellow team.

 

Broadening the range of conditions the company covered also meant tackling a very unique set of challenges from a user-experience perspective. Our proposal to the team was focused around rich, search-friendly, high-converting landing pages and a homepage that allowed users to browse services by symptoms as well as conditions and services – a very unique approach. As the company planned for further growth in the future we built a system that allowed the team a huge amount of control over pages, creating an intuitive system that goes as far as to allow a team member to build complete landing pages, giving huge flexibility without the need to keep spending money on developers.

Red & Yellow Care

The result

Red & Yellow Care’s website is now a beautifully designed, well-structured, SEO-friendly site that doesn’t just look and function brilliantly but actively helps increase business growth.

 

By creating pages that focus around symptoms as well as conditions and services, we’ve helped users find help in a more natural way and offered information and guidance to concerned individuals and their relatives. By focusing on great user experience, using perfectly positioned call to actions and clear, welcoming messaging the site does everything it can to help concerned users make contact with the team of specialists at Red and Yellow Care.

 

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