Apple have revealed that they’re rolling out some key updates to their News Publisher tool. Digital publishers, take note. Two of the most important features Apple’s team wished to highlight fall under analytics:
In December 2019, Apple News expanded its mail notifications with a new ‘Good Morning’ daily newsletter, in which it delivers news, analysis and features to users’ inboxes every morning, collating “the best stories from the most trusted sources”. Now, News Publisher’s ‘Discovery Source’ has been updated to include this email newsletter, where applicable. Editorial Events have also been updated to include it, as have Top Stories Notifications, where applicable.
Apple also unveiled a number of updates to various areas of the Apple News back-end. Below, you’ll find those which are the most prescient for digital publishers:
Those with the Admin role can now assign a role to a new channel member when the invitation is first sent out. The new user accepts the invitation, and their role is assigned. This should significantly reduce the back and forth between Admins and new channel members, streamlining the process for publishers.