In the thick of the COVID-19 pandemic, more Apple users than ever before are relying on their devices for entertainment and for news. As such, Apple’s news aggregation app recently hit an all-time high of 125 million active users.
Apple CEO Tim Cook revealed, whilst poring over Apple’s Q2 performance on an earnings call, that Apple News had hit the milestone. The previous Q1 reported 100 million active users in January 2020. Cook also announced that while Apple’s Products revenue had declined in the period, its Services revenue surged.
Presumably, this jump users’ frugality during this turbulent time for employers and employees, whilst also indicating that many Apple users rely on its products to stay positive and entertained during lockdown. Apple’s Services revenue was $13.35 billion (£10.65 billion) in Q2, boosting the segment by around $1.9 billion (£1.5 billion) since last year. Several services set all-time records during the quarter.