Apple News+ is a paid subscription service that collates magazines, newspapers and digital publishers into a curated experience, in a new area within Apple News. It’s available on Mac, iPhone and iPad in the US and Canada at $9.99 per month, launching in the UK this year.
Apple News+ subscribers can access current and past issues and individual articles from participating titles, which include National Geographic, Wall St Journal, Vox, Skimm and Vogue. Stories are presented in ‘Apple News Format’ which allows the creation of print-style layouts featuring the vivid photography and expressive design expected of a magazine, as well as digital features like animated covers.
An “issue” in Apple News+ is a collection of stories from a publication. A publication can choose to deliver every single page from their print title (which can even include print advertisements) or can choose to deliver a handful of stories. These stories are presented side by side within an issue, or individually if the user finds an article by interest or recommendation within the app. If a publication has an Apple News channel they can promote News+ articles from ‘free’ articles in News.
Monetisation comes from the subscription Apple charges readers. Apple takes 50% of all revenue from Apple News+ subscriptions, with the rest of the revenue going into a pool to be divided between publishers. Revenues are allotted to publications based on ‘dwell time’ – the amount of time users spend engaged with articles.