What is Apple News?
Apple News is an application that aggregates news and feature content from publishers, available on devices with iOS, macOS and watchOS operating systems. That’s Mac, iPhone, iPad, iPod Touch and Apple Watch.
Stories from publishers are presented in ‘Channels’ and in a stream of stories where all manner of publications sit side by side.
When a person opens Apple News, they are presented with a ‘Today’ view (define), containing Top Stories, Trending Stories and stories categorised by topic plus story suggestions labelled “For You”. “For You” stories tend to be based on topics and publications the reader is interested in. These recommendations are made by an Apple News algorithm.
The app is now available on around 1.4 billion devices around the world, and according to Apple’s CEO Tim Cook, some 5 billion articles are read on Apple News each month, by around 125 million active users in the UK, US, Australia and Canada.
Stories are published to Apple News directly from a publisher’s website, with either all stories or a selection of stories appearing on the platform. Our system, FlatPlan, handles the delivery of these stories – so when a journalist pushes a story live in a CMS it appears on Apple News either automatically, or when they choose for it to appear.
Articles appear within the app in “Apple News Format” (define
) – a type of code that presents articles in customised designs, optimised for iPhone, iPad, iPod touch, and Mac.
Unlike Apple News+, Apple’s paid subscription service, Apple News is free to consumers. Monetisation for the free product comes through advertising that publishers can traffic, and Apple allow for native content to delivered by publishers. Paywalled publications can integrate with Apple News, with Apple handling payments.